Association Adviser

JANUARY 25, 2019

1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. Information overload/communication clutter” resurfaced as the top communication challenge faced by associations in 2018, after temporarily being eclipsed by “inability to communicate member benefits effectively” in 2017. MHI Newswire.

Communications 61

Communications Social Media Newsletter Survey 61

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. In 2018, the California Consumer Privacy Act (CCPA) was passed that “gives consumers more control over the personal information that businesses collect about them.”

Marketing 52

Marketing United States Tips Email Marketing 52

Reid All About it

NOVEMBER 3, 2017

And I especially love it when others do it for me—those are the newsletters I value most. Hmm, a personalized curated newsletter might be one thing to turn passively loyal members and customers into actively loyal ones. Dan Stark, Director of Product Strategy, NimbleUser, and former association executive. More info/register.

DC 150

DC Washington Innovation Price 150

Reid All About it

DECEMBER 8, 2017

A recent Leading Learning newsletter from Tagoras led me to this post about building a new business model by “wandering with purpose” and experimenting until an answer presents itself. GDPR stands for EU’s General Data Privacy Regulation which takes effect in May 2018. More info/register. See you there! Tue 12/12 at 1 p.m.

DC 150

DC Washington Review System 150

Reid All About it

APRIL 20, 2018

Social media metrics that matter. Sprout Social ). Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. 3 Strategies to Future-Proof Your Association. Krebs on Security ). Quiz next week. ( 1 CAE credit.

Social Media 37

Social Media Chicago Tools Washington 37

CMA Solutions

AUGUST 31, 2022

A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. hours per week in 2018. Let’s take a look at how you can bring your brand to life with a strong video marketing strategy: 9 Best Business Video Ideas 1. So the better it is, the better your social game will be.

Video 52

Video Marketing Strategy New Jersey 52

Reid All About it

APRIL 13, 2018

From social media outlets to email and telemarketing, hear what works for other associations and tips to determine what’s right for you. Find out how to create business goals and a sponsorship strategy that support meeting those goals. If your organization has a free webinar or event coming up, please send me the link.

DC 30

DC Washington Revenue Chicago 30

Association Adviser

NOVEMBER 29, 2018

According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules. By using this strategy, members can read succinct, yet detailed briefings of each article with the option to click a link to read the full article.

Newsletter 68

Newsletter Social Media Communications New York 68

Beth Kanter

AUGUST 29, 2017

I’m honored to be included on a panel proposed by him, along with Carrie Rice , called “ How to Conquer Technology Distraction and Burnout and Be More Present for Yourself, Team, and Organization for the 2018 Nonprofit Technology Conference. (If I also carve out time to read articles or newsletters I find interesting.

Technology 41

Technology Course Tools Atlanta 41

Association Adviser

JANUARY 24, 2019

It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. That could be open rates on your magazine digital edition, click-throughs for your newsletter or top read stories on your website. Establish performance metrics and track them over time.

Communications 61

Communications Content Newsletter Directory 61

Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. We are a team of 10 people managing external and internal communications, branding and media relations for public power. AA: Tell us about your media relations strategy.

Communications 109

Communications Puerto Rico Social Media Newsletter 109

MemberClicks

DECEMBER 23, 2021

As you put together the details for your big day, you’ll also need a cohesive marketing strategy to promote your event. As part of your strategy, make sure you spread the word across multiple mediums, including email, social media, and your website. Create a budget and stick to it. Your attendees will notice.

Event Planning 59

Event Planning Tips Conference Software 59

MemberClicks

DECEMBER 23, 2021

As you put together the details for your big day, you’ll also need a cohesive marketing strategy to promote your event. As part of your strategy, make sure you spread the word across multiple mediums, including email, social media, and your website. Create a budget and stick to it. Your attendees will notice.

Event Planning 52

Event Planning Tips Conference Software 52

Membership Marketing

DECEMBER 4, 2018

Messages/communications have to be frequent and through a variety of channels (email, social media, newsletter). Social media is not a direct acquisition tool. Never stop marketing. Keep contacting them until they ask you to stop. Personalization is the key to successful marketing campaigns. Segmenting is key.

Marketing 45

Marketing Social Media Newsletter Survey 45

Beth Kanter

APRIL 5, 2018

Will it become the MySpace of 2018? What does this mean for nonprofit digital strategy? Channels: Don’t abandon other social media platforms, but you’ll need to invest in the right ones for your audience and capacity. Make sure you make the best use of “owned”: web site and email newsletters.

Strategy 60

Strategy Analysis Social Media Newsletter 60

AssociationChat

JUNE 28, 2020

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. We hope you can leverage this data to design strategies that add value to both you and your customers. Louisiana – 4.6

United States 59

United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. We hope you can leverage this data to design strategies that add value to both you and your customers. Louisiana – 4.6

United States 52

United States New York Conference Seattle 52